Imagine you’re the guy paying hundreds of pounds for a bag of powdered rhino horn that you think is magic. Are you still going to pay the same price if you know that there’s a good chance that it’s just powdered horsehair? This is like saying you’ll flood the A Day Without Reading Is Like Just Kidding No Idea Shirt market with fake diamonds it doesn’t work and people always find a way to weed out the fakes. Then as your costs have gone up, you’ll charge more for the authentic product. You think poachers sell this stuff direct to the customer in China. Seriously.
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Once they have a way of authenticating, and sadly the money involved in this awful trade will dictate they get there quickly, it will drive out any scammers from the high end of the market, and that end will then follow market of supply and demand, where the A Day Without Reading Is Like Just Kidding No Idea Shirt product becomes more exclusive, so more expensive. Save The Rhino ought to know a thing or two about this. They think its a bad idea. What will be left to protect the horses from direct insect bites and poisonous creatures when what they have is gone, hairs to cover their bodies.